London craft beer brand Wolfpack, founded by former Saracens and international rugby teammates Alistair Hargreaves and Chris Wyles, has secured its first national off-trade listing with Morrisons following a decade of on-trade momentum.
From this week, Wolfpack Arctic Pilsner (4.0% ABV) and Wolfpack Sesh IPA (3.4% ABV) will roll out in over 142 and 130 Morrisons stores nationwide respectively, as well as online. Both beers are brewed under licence by Keystone Brewing Group at its facilities in the Midlands and Yorkshire.
Originally launched in 2014, Wolfpack has built a cult following through its three London taprooms (Fulham, West Hampstead and Queen’s Park) and a growing footprint across UK pubs. More than five million pints have been sold to date.
Alistair Hargreaves, Co-Founder of Wolfpack, commented: “Working with Morrisons has been a genuine pleasure – the team there has shown real appetite for innovation in the beer aisle – backing new, purpose-driven brands that resonate with drinkers.
“We’re proud to be reaching more fridges, more fans and more corners of the country.”
