The Wine & Spirit Trade Association (WSTA) has developed new guides that aim to “clear up confusion over the marketing, labelling and production” of low and no-alcohol wines and spirits.
The first two of the three guides were published this week, titled: WSTA Marketing Guide for Alcohol Alternatives, and WSTA Guidance on Labelling of Low and No ‘Spirit’ Alternatives. A third guide, WSTA Guidance on Labelling of Low and No ‘Wine’ Alternatives, will follow shortly.
All three have been compiled by the WSTA in collaboration with its producer and retailer members.
Miles Beale, Chief Executive of the WSTA commented: “As the low and no sector continues to innovate and grow the WSTA is pleased to offer – for the first time in the UK – a comprehensive set of guides to help members navigate the often-confusing world of describing, labelling and marketing no and low alcohol drinks.
“These detailed documents offer clarity and comprehensive guidance to help producers avoid pitfalls. If you are making low and no wines and spirits these guides are a must read.”
