Wyke Farms is rolling out new branding across its core range of cheddar and butter in both retail and catering.
The new identity extends across all marketing communications, website and social media and aims to reaffirm its position as a “premium quality, values-led, global-reaching, English brand.”
The rebrand is said to showcase the company’s heritage while positioning it for future growth in both domestic and international markets. At the heart of the revamped look is a new logo that reaffirms Wykes’ position as ‘England’s Cheddar Makers’ and communicates the company’s English heritage and expertise in cheddar production. It also includes the founding date ‘1861’ to highlight the brand’s long-standing tradition of cheese-making, as well as including its location of ‘Champflower, Somerset’.
Rich Clothier, Managing Director and third-generation family member at Wyke Farms, said: “The core values that underpin everything we do and that have been passed down through the generations of my family will never change, but the way in which we communicate them has been updated and we are proud to reveal our new identity to communicate what really matters to us in a better way.”
