Yakult has announced a new addition to its range of fermented milk drinks – Yakult Plus Peach – which will be on sale from 1 September.
It will be available in an 8 x 65ml bottle pack format, with new recyclable cardboard packaging.
Yakult will support the launch of Yakult Plus Peach with BVOD, social, influencer and PR activity.
Hiroaki Yoshimura, MD for Yakult UK & Ireland, commented: “At Yakult, we are dedicated to advancing the health and happiness of our customers through scientifically-backed products that taste great. We invest in flavour exploration because we know that taste is an increasingly important driver of purchase in our category. Our commitment is reflected in exciting options like our new Yakult Plus Peach, designed to seamlessly fit into consumers’ daily routines.”
Yakult Plus Peach will initially be available from Ocado and in independent retailers across the UK (RRP £3.70).
