Flavoured milk brand YAZOO has unveiled a new TV advert – ‘Just another day with YAZOO’ – that represents an investment of £3m.
Running until late August, the campaign will air on national TV channels, including ITV, ITV2, ITVBe, Sky Media and Channel 4, as well as via targeted VoD.
The campaign will be supported in retail through promotions, secondary sites, competitions, in depot takeovers and at fixture POS. It will see further amplification across YAZOO’s social media channels, particularly across TikTok, which will see the brand encouraging followers to take part in a lip-syncing trend using YAZOO bottles to stimulate UGC. The advert also features YAZOO’s updated pack design, debuting a more contemporary look and feel, with a larger focus on sustainability and taste credentials.
Maren Fuhrich, Brand Manager at YAZOO, said: “Summer is a notoriously busy season for flavoured milk drink sales, so we’re thrilled to be launching our biggest campaign yet! Currently, YAZOO occupies a staggering 27.9% share of the flavoured milk market, with 97% top of mind awareness amongst consumers; our aim for this promotional activity is to cement our position as market leaders and foster even more appreciation for the brand.
“With YAZOO on TV screens in millions of homes across the nation the brand will be more visible than ever before, so retailers should stock up to ensure teens, kids and adults alike can readily access their dose of the UK’s favourite deliciously refreshing flavoured milk!”
