Flavoured milk brand YAZOO has launched a new out-of-home competition for retailers across the UK.
Running until 13 October 2024, five winners will receive a flight and hotel credit, whilst 200 winners will receive five free cases of YAZOO stock. The competition forms part of the roll-out of YAZOO’s new 400ml £1.29 PMP that is replacing the existing £1.49 PMP offering.
To be able to enter the competition, retailers need to purchase any four cases of YAZOO 400ml PMP or YAZOO Thick N’ Creamy 300ml standard packs. After purchasing, they have to scan a QR code on the YAZOO competition POS sited in Booker, Bestway and Unitas depots, enter their details, and provide proof of purchase.
YAZOO has committed £150k to marketing support for the competition in the form of in-depot POS as well as POS kits, van sales, enhanced wholesaler website presence and Shopt in-app advertising.
Gabriella Sudall, Marketing Manager at FrieslandCampina, said: “Wholesale has always been our heartland here at YAZOO, and we are thrilled to be able to give something back with these incredible prizes. Our core 400ml PMP SKU, which is comprised of Chocolate, Strawberry, Banana, and Vanilla performs exceptionally well across ouout-of-homehannels, as it’s perfectly positioned to cater to the growing food-to-go mission. We’re delighted to be launching this competition in tandem with this popular SKU, at £1.29 as part of our commitment to everyday affordability – it’s just one of the ways of saying thank you to our loyal retail partners.
“We’ve invested significantly in growing the YAZOO brand this year, with a £6m ATL investment underscoring our dedication to driving market presence and consumer engagement, and this competition is a natural extension of our efforts, designed to boost retailer participation and enthusiasm around our latest product offering. Don’t miss the chance to win big with YAZOO!”
