Young’s Seafood is launching a range of new coated fish products that have been inspired by Asian cuisine.
The Taste of Asia range is part of Young’s’ Gastro brand and includes four limited edition products: Korean Inspired Chilli, Lime & Ginger Breaded Fish Fillets, Thai Inspired Sweet Chilli Breaded Fish Fillets, Japanese Inspired Lime & Soy Tempura Battered Fish Fillets and Thai Inspired Breaded Fish Cakes (RRP £4.75).
Young’s has also introduced a new pack design that retains the core features of the Gastro brand while differentiating with a new pattern and colours to create standout at the fixture.
Julian Fletcher, Marketing Director at Young’s Seafood, said: “We are always looking at new ways we can bring inspiration from the restaurant world to the frozen aisle, something which has helped drive the Gastro brand’s growth in recent years.
“With consumers looking to introduce more seafood in their diet, and their growing interest in global cuisine, we’ve created four new products that offer an easy way to bring more taste and excitement to fish at mealtimes.”
The products will be launching in Iceland in February, followed by Asda, Tesco and Sainsbury’s.
