Fragranced cleaning brand Zoflora has launched its first specialist carpet cleaning product, Zoflora Carpet Fresh & Care Foam.
The fast-acting formula is claimed to lift dirt from carpet fibres and eliminate trapped odours. The product is available in one of Zoflora’s most popular perfumer-developed fragrances, Linen Fresh.
Zoflora tested the product with 450 consumers, where it was ranked as a market beater, receiving a score of 4 out of 5 stars. In addition, 94% of home user testers rated Zoflora Carpet Fresh & Care Foam excellent and 80% said they would buy the product in the future.
Michelle Chadwick, Senior Brand Manager at Zoflora, commented: “This is an exciting time for Zoflora as we bring our renowned fragrance credentials to a brand-new product format. It represents a milestone next step for us, as we transition Zoflora into a multi-format, multi-purpose cleaning brand for consumers’ wide range of cleaning needs.
“We’re very much looking forward to seeing how our customers react and engage with this new product.”
Zoflora Carpet Fresh & Care Foam in Linen Fresh will be available to buy in B&M stores from this week and Morrisons from 17 July (RRP £7).
