Fragrance-focused cleaning brand Zoflora has announced the launch of a new product -Limitless Scents Rim Blocks – which has started rolling out in supermarkets.
The toilet freshener is activated by water, with every flush delivering instant bursts of fragrance.
Limitless Scents is available in two perfumer-developed fragrances: Caribbean Grapefruit & Lime and Sweet Freesia & Jasmine. The fragrance is said to last for up to 200 flushes. The product also has an ‘active power foam’ to prevent dirt from sticking and limescale preventers.
Felicity Judge, Zoflora Innovation Manager, said: “We’re excited to be adding Zoflora Limitless Scents to supermarket shelves across the UK and bringing patented, scent-boosting technology to every toilet flush for the ultimate, luxury toilet fragrance.
“Our Limitless Scents Rim Block fragrances really complement Zoflora’s award-winning Power Bathroom product so consumers can enjoy a clean and fragrant bathroom, like never before!”
The Zoflora Limitless Scents Rim Blocks are now available to purchase in Morrisons with an RRP of £2.50. The launch of the new product coincides with Zoflora’s new TV campaign, which launched last month and will continue in October.
