A.F. Blakemore has become the latest grocery retailer to trial the food waste fighting app, Too Good to Go.
The company has registered 15 of its Blakemore Retail SPAR convenience stores based in Lincolnshire on the consumer app, which enables people to purchase short-dated food for a reduced price.
The stores involved in the trial will make up ‘Magic Bags’ of surplus fresh food and groceries on the day of expiry, which Too Good to Go’s 2.5 million users in the UK will be able to find and purchase for £3.09. Customers will then be allocated a time to come and collect their bag, reducing the daily food waste of the stores.
Store Operations Director Chris Bacon commented: “Blakemore Retail is dedicated to reducing its food waste and what better way to do this than with an app that will also allow our customers to get some fantastic deals.”
Too Good to Go UK Country Manager Hayley Conick added: “We are delighted that 15 of Blakemore Retail’s SPAR stores have joined our growing community of partners in the UK, with the prospect of more to follow.
“This partnership bolsters our fight against food waste in the UK, enabling us to make an increasing dent in the £13bn of perfectly edible produce that goes to waste each year. These stores operate at the heart of communities, so it is through relationships such as these that we can fight food waste together at a local level.”
The pilot began last week, with plans to register more Blakemore stores in the future if successful.
The Too Good to Go scheme initially worked in partnership with the foodservice industry but increasing numbers of grocery retailers are now signed up, including Nisa and Morrisons.
