Bestway’s symbol brand Best-One saw the strongest growth of tracked convenience brands across the 12-week period to 17 October, with its share of occasions increasing by 1.2ppts.
This is according to latest data from Lumina Intelligence’s Convenience Tracking Programme. It shows Best-One topping the charts for growth when it comes to its share of occasions, whilst Tesco Express and SPAR lost share by 1.4ppts and 0.9ppts respectively.
The Lumina study analyses basket size, frequency and how spend has changed compared with the previous 12 weeks. It also looks at the method of purchase and whether On Demand Convenience (ODC) is growing alongside evaluating how shopper demographics may be shifting.
Mike Hollis, Bestway’s Director of Retail, suggested that the growth seen by Best-One may have been fuelled by a recent recovery in the ‘News’ mission.
“The Central Tracking Programme shows us that newsagent missions increased by 2ppts during this 12-week period as older consumers become less risk-averse due to the rollout of booster vaccines,” he said.
“Furthermore, shopping trips in convenience are becoming more planned with top-up (planned) seeing a 1ppt increase”.
Hollis concluded: “We can see that frequency of shopping increased by 4%, indicative of smaller shops more often, as summer holidays and good weather meant increased spending for more people.
“And top up – both planned and distress – saw share of mission increases of 1ppts and 2ppts respectively, aligning with the increase in basket size.
“The coming 12 weeks will also give us further fascinating insights into how consumer behaviours may be shifting and with the festive season about to shift up a gear – it will be highly competitive period as the sector competes for share of market”.
