Bestway Retail, part of Bestway Wholesale, has announced a new long-term partnership with James Retail, the owner of 40 convenience stores in neighbourhood locations and travel interchanges.
The new agreement will see James Retail convert all of its estate to Costcutter’s standard and on-the-go formats.
Bestway Retail and James Retail have been working together since Bestway’s acquisition of Conviviality Retail in 2018. 11 of James Retail’s sites have already been converted to the Costcutter brand, including a site in Lymm in Warrington, Cheshire, which has since recorded a sales increase of 20%.
Jonathan James, owner of James Retail, said: “We are delighted to be entering a new and exciting phase of our long-term partnership with the Bestway Retail and Costcutter team. We have already seen impressive sales uplift from the stores we have converted to the Costcutter brand, and we look forward to enjoying more success as we convert more of our convenience stores this year.
“The Costcutter brand is a hugely recognised convenience brand that shoppers recognise, trust, and have confidence in. Its grocery convenience offer is able to meet shoppers’ needs across all of their shopping missions.”
Jamie Davison, Retail Director for Bestway Retail, added: “Having known Jonathan and Mark Titterton (Managing Director of James Retail) for many years and having thoroughly enjoyed working with them and their dynamic team over the last two years, we’re delighted to have successfully demonstrated that we are best placed to partner with them as they embark on the next phase of their business evolution which underpins their ambitious growth plans”.
“The sites which have already converted to Costcutter have seen a sustained minimum 15% increase in weekly sales, and so we are confident that the conversion programme will drive strong commercial growth for James Retail and will equally be very well received by their loyal shoppers.”
The news follows Penny Petroleum joining Bestway Retail last year with the conversion of 60 sites and Simply Fresh re-signing on a long-term basis.
NAM Implications:
- Having passed the first test in retail: Try it and see…
- i.e. Stores that have already converted to the Costcutter brand showing a minimum 15% weekly sales uplift.
- Watch this one go…
