Bestway Retail has entered into a new long-term deal with Penny Petroleum, the fifth largest independent petrol forecourt operator in the UK, with the aim of accelerating their existing strategic plan.
Over the last three years, the partnership has been focused on optimising the offer at 11 forecourts and retail stores to drive sales growth. The new agreement sees a further 57 stores joining Bestway’s Costcutter operation.
As part of the agreement, Penny Petroleum will be rebranding its sites to ‘Penny on the Move’ and will join the Bestway Retail National Account division to benefit from a dedicated business support team.
David Penny, Founder and Managing Director of Penny Petroleum, said: “Having reviewed our strategy for growth and the forward direction we are taking our business in to optimise the many opportunities on our forecourts, we are delighted to be entering a new phase of our trading partnership with the Bestway/Costcutter team.
“Over the last three years we have developed a great relationship and introduced an aligned way of working between our two teams, which has resulted in an excellent performance and impressive sales uplifts via presenting compelling environments and offer to meet our shoppers needs.
“I look forward to seeing the teams continue to work together to further develop the shopper experience within our existing forecourts and to bringing in new locations to the Penny estate.”
Vicky Hennessy, Chief Operating Officer of Penny Petroleum added: “It’s with good reason that we are broadening our relationship with the Bestway/Costcutter team, as together, we have formed an excellent understanding and shared commitment to delivering our mutual goals.
“Together, we are now concentrating on the branding and supply switch along with the rollout of our EPoS upgrade to CBE, so it is all systems go!”
Retail Director for Bestway Retail, Jamie Davison, commented: “Having known David and Vicky for many years and admired their dynamic approach and consistent growth, we are delighted to have successfully demonstrated that we are best placed to partner with them as they embark on the next phase of their development.”
NAM Implications:
- Having worked together on 11 Penny outlets…
- …and having agreed to extend to an extra 57…
- …indicates that both parties are committed to the partnership.
- So anticipate a complete rollout to the Penny estate.
- (and perhaps reassess your Bestway-Penny Petroleum business relationship)
