Bestway has agreed a partnership with Jisp, a shopping and payment app, to provide its franchise and symbol convenience retailers with the opportunity to offer their customers home delivery and click & collect services.
Use of the Jisp app is currently being trialled within the Bestway estate, and is expected to be made available to all Bestway’s partners in the New Year. The wholesaler highlighted that Jisp will enable retailers to further understand customer insights and tailor products and services for their individual needs.
Bestway confirmed there will be no charge to its retailer to use Jisp, including its Home Delivery and Click & Collect platform.
Managing Director, Dawood Pervez highlighted that for many retailers, customer demand for home deliveries and click & collect has grown significantly and there was need to support their business with ‘best-in-class’ technology that store owners may not be able to afford individually.
“There is huge opportunity for UK convenience retailers,” said Pervez, pointing to research that showed that during the lockdown 1, over 26% of the population in the UK used c-stores for home delivery or click & collect.
He added: “And we know that it is difficult for retailers to compete with the multiples in terms of the investment they are able to put into technology platforms. Whilst it is certainly possible for a retailer to develop their own platform – or consider working with a third-party delivery company, there are important considerations especially around where ownership of the information and data, may lie.
“Our partnership with Jisp is designed to empower our partners by giving them functionality that goes beyond the very basic order capture system and enables them to compete with the best in the business. It can be accessed through smart / mobile technology – which everyone is now familiar with using – making it very easy for consumers to use the app.
“Retailers will be able to understand their customers better in terms of products and range and individual preferences, helping them to upsell and grow sales.”
