Bestway Wholesale has opened its second dual-branded Costcutter and Bargain Booze store in Whiston, Prescot.
The format, launched in April, aims to offer a compelling off-license range of beer, wine, and spirits alongside Costcutter’s grocery proposition.
The store, which has had a refit investment of £100k to incorporate the ‘store within a store’ concept, aims to attract new customers and encourage different shopping missions throughout the day.
The refit also included an improved chilled and grocery range, encompassing a range of Co-op own-label products, together with a new food-to-go section.
Jamie Davison, Head of New Business and Store Development at Bestway Retail, commented: “This store is our second pioneering concept store for Costcutter and Bargain Booze which is an exciting milestone for us as a business. The concept aims to meet the needs of our customers so they are able to buy everything they need across a full day.
“We have further plans for developing more hybrid concept stores, which we will announce going forward.”
