Bestway Retail has entered a new long-term supply deal with the fast-growing convenience store brand SimplyFresh.
The symbol group has worked with Bestway-owned Costcutter for the past 14 years. In the last few years, there has been speculation over whether the partnership would continue after SimplyFresh explored alternative supply options. This included a limited tie-up with Sainsbury’s before the supermarket group axed its wholesale operation in 2021.
Commenting on the new agreement, Jamie Davison, Retail Director at Bestway Retail, said: “We are delighted to continue our successful partnership with SimplyFresh. We know the SimplyFresh’ retailers really value the offer and support that we provide them with, and our focus will be to work closely with Kash Khera and all the SimplyFresh team to ensure that we enhance this even further.
He added: “Supporting the increased performance of the existing SimplyFresh retailers, as well as introducing new retailers and stores to the estate is our joint objective and we are very much looking forward to continuing to grow together.”
Kash Khera, Co-Founder of SimplyFresh, commented: “Over the past 14 years, SimplyFresh and SimplyLocal have worked closely with Costcutter and this partnership has been pivotal to our growth and success. After a thorough review of our growth strategy and future direction, we are excited to embark on a new phase of our relationship with Bestway and Costcutter.
“This evolution marks a commitment to leverage the exciting opportunities through Dual Fascia branding with Bargain Booze and Wine Rack, and the multiple supply routes, further enhancing our collaborative success.
“I would like to take this opportunity to thank all of our retailers for their commitment to our brands, and Jamie Davison in particular, who we have worked with from the beginning, and the Costcutter and Bestway team for their ongoing support to the business.”
NAM Implications:
- This relationship means a lot to each party…
- …and ‘renewal’ time provides an opportunity to:
- Go back to basics
- Have a ‘token’ look at alternatives
- And settle down until the next renewal window is scheduled
