Bestway Retail is tapping into growing consumer demand for rapid, local grocery delivery services by partnering with Uber Eats.
The deal, similar to one struck by Costcutter in October, will see Uber Eats deliver products from Bestway’s Wine Rack, Bargain Booze, Select Convenience and Central Convenience stores. More than 700 alcoholic drinks, snacks, and convenience lines will be available to order through the food delivery app from a total of 81 stores around the UK.
The initial trial includes stores that have been handpicked to enable Bestway to understand the size of the opportunity before rolling it out to other convenience retailers. Best-one stores are expected to be given access to the app in the spring next year.
Stores taking part are required to stock a consistent range with close to 100% availability, to ensure a high level of service for consumers.
Andy Cresswell, Chief Retail Officer for Bestway Retail, said: “As we look to broaden the reach for our Franchisee holders, this relationship with Uber Eats is an excellent opportunity to allow consumers to interact with our stores through digital solutions and to receive instant deliveries direct to their door.
“This deal will help retailers showcase their proposition to even more consumers and will help them drive sales across key on-trend categories. For us, it’s all about being convenient, at the heart of the communities in which we operate.”
Toussaint Wattinne, UK general manager at Uber Eats, added: “We’re thrilled to welcome Bestway onto the Uber Eats app, as we continue to widen the selection of food, drink and consumer goods available for customers. Combining the history of Bestway with the convenience that modern customers demand will enable local communities to get the day-to-day products they want, directly to their door for the first time.”
Rival courier firm Deliveroo has also been stepping up its efforts to grab a share of the on-demand delivery market for groceries by linking up with convenience stores across London. It has also been working with the likes of Sainsbury’s and the Co-op in recent months as major retailers look to tap into this growth market.
NAM Implications:
- A way of raising the service level eventually for all branches…
- There has to be a benefit medium and long term for participants.
- Meanwhile, suppliers need to ensure their participation in the offering.
