Bestway has announced the roll-out of the shopping and payment app Jisp to all its retail partners and corporate stores following the success of a recent trial.
The wholesaler entered into a partnership with Jisp in November last year to provide symbol stores with the opportunity to offer their customers home delivery and click & collect amid growing demand for such services.
“We know that consumer shopping behaviours have changed in the last year, and the numbers of people who are now ordering online for Home Delivery, or Click & Collect, is still in growth with the likelihood of increased ‘stickability’ post-Covid,” commented Dawood Pervez, Managing Director of Bestway Wholesale.
“We are delighted with the results of the pilot scheme that we unrolled with Jisp at the back end of 2020, which forms part of our commitment to our customers through supporting our retailers with service and innovation that is relevant and drives value into their business.
“Digital platforms and the application of technology is an area where we excel, and together with Jisp, we can support with an industry-leading platform that gives our retailers leading edge.”
In addition to the development and trial of the free app itself, Jisp has provided a full marketing service to those Bestway stores participating in the trial. The service includes bespoke in-store and online materials to help retailers to promote the offer and drive loyalty.
