A.F. Blakemore’s Retail division has launched an online ordering website to enable shoppers to browse products from local SPAR stores that are offering home deliveries.
The site offers a range of around 1,100 products across all categories, including fruit and vegetables, bread, meat, dairy, drinks, snacks, alcohol, tobacco and household goods.
Once registered on the new website, customers select their nearest store and start shopping. Once their order has been placed, their chosen store will call them, take payment over the phone and arrange a delivery slot.
Blakemore Retail Managing Director Matt Teague commented: “In recent weeks, SPAR stores have played a key role in local communities delivering essential groceries to those most in need. We hope that this new platform improves our home delivery service by making it easier for customers to see what products we have available without leaving their homes.”
He added: “Our IT, Proposition and Marketing teams have done a fantastic job to develop this for us in such a short space of time; it really does demonstrate the agility we have in the business.
The online ordering platform is aimed at people within two miles of participating Blakemore Retail SPAR stores, of which there are around 80 across England and Wales.
Blakemore also recently teamed up with online ordering app Snappy Shopper to expand its home delivery service. This scheme is being offered to a further 250 stores across its company-owned and independent retail estate.
NAM Implications:
- Key issue is the extent to which these ‘temporary’ measures become permanent following lockdown…
- …when efficient home delivery becomes more appealing than the closeness of outlet…
