Blakemore Retail has revealed that it has now signed up all 275 of its SPAR convenience stores across England and Wales to the ‘Too Good To Go’ app.
The retailer first partnered with the food-waste-fighting platform in January 2020, when it began a trial with 15 stores. In June last year, the business registered a further 43 stores on the platform, and this week it completed its rollout.
The Too Good To Go app launched in the UK in 2016 to help tackle the 10 million tonnes of food wasted each year by saving fresh and short-dated meals and products thrown away by restaurants and retailers.
Towards the end of each day, SPAR stores make up ‘Magic Bags’ of surplus fresh food, which Too Good To Go’s app users can then purchase. Each bag contains food worth a minimum of £10 at full retail price but is sold to customers for £3.09. The bags can include groceries, fruit, vegetables, baked goods, sandwiches, cakes, meats, pizzas, ready meals and sweet treats.
Blakemore Retail Managing Director Matt Teague commented: “We’re delighted to be expanding our partnership with Too Good To Go. At Blakemore Retail we’re dedicated to reducing our food waste, and this app is a great way to help us on our mission to achieve this.
“The app enables customers to get some fantastic deals at the same time as encouraging them to try new products that they might not usually buy as part of their regular shop. The bags have proved very popular with shoppers, and since registering our first stores on the app we have saved an incredible 17,400 bags of food from going to waste.
“This practice of reducing food waste has now become the normal way of working across our retail estate, and we’re also seeing retailers from A.F. Blakemore’s independent SPAR estate increasingly eager to sign up to the app too.”
NAM Implications:
- A no-brainer win-win solution.
- Providing they always deliver more than it says on the tin…
