Central England Co-op is stepping into the rapid grocery delivery market via a partnership with Just Eat.
The collaboration has initially begun with 10 of the retailer’s food stores, with Just Eat customers able to get their groceries delivered from their local Central England Co-op.
Shoppers can choose from a range of 1,500 everyday groceries, drinks and snacks using the Just Eat app. Orders are then picked and packed at the nearby store by staff before being delivered to them via Just Eat’s network of delivery drivers.
Claire Koziol, Head of Stores at Central England Co-op, said: “We are committed to making it as easy as possible for our customers to shop with us and this partnership gives us the opportunity to not only provide another option for our communities but also work with a recognised and respected brand in home delivery.”
NAM Implications:
- Key will be speed and availability.
- Therefore pressure on store staff to prioritise picking…
- …without disturbing/neglecting aisle-dwellers.
- But roll-out inevitable…
- For Central England and other societies.
