Uber Eats and Co-op have announced a three-year extension of their quick commerce partnership.
The tie-up, which started in 2022, has seen the number of Co-op stores where Uber Eats is available increase to more than 1,300. The new deal will see a deepening of their relationship, with Co-op extending its work with Uber Direct – Uber’s white-label last-mile delivery service.
Uber Direct already offers a delivery service from Co-op’s own online shop but will now also work on deliveries for orders placed via the convenience retailer’s newly launched app – Peckish – which is dedicated to supporting independent grocery retailers that want to provide online shopping to their local customers. Unveiled last month, Peckish offers an advanced technology service that is claimed to overcome the barriers that small firms face when trying to sell online, including cost, scale and resources.
The partnership extension will also see Co-op continue to offer member price savings for Uber Eats users. It was the first delivery platform to include Co-op member price savings, with the society’s more than six million members now able to access savings on around 200 products when ordering groceries through Uber’s app.
“Growing our quick commerce channel is a core part of our strategic approach, and I am delighted to extend and deepen our successful partnership with Uber Eats,” said Chris Conway, Co-op Quick Commerce Director.
“Innovation is fundamental to our approach, whether extending reach and choice, creating value through member price savings, or delivering the Peckish app to give independent grocery retailers a voice online. We see consumer appetite for quick, easy and convenient grocery delivery continue to grow, and the agreement with Uber Eats marks the start of a new chapter where we will work together to meet the evolving needs of shoppers and grow Co-op’s leading q-comm channel.”
Alex Troughton, Regional General Manager of Uber Eats Grocery and Retail UK and EME, added: “Uber Eats and Co-op have built a strong and successful partnership, making grocery shopping more convenient than ever. We’re thrilled to extend this collaboration and introduce Uber Direct, which will allow Co-op to serve even more customers through its own digital channels while continuing to offer delivery via Uber Eats”.
NAM Implications:
- As always, fulfilment profitability is driven by geographical coverage.
- And diversification of the offering.
- For Co-op to be increasing on these two fronts indicates some success so far.
- i.e. one to watch…
