Co-op has revealed that it is already halfway towards its 2028 target of reaching five million active members after ramping up investment to improve its price competitiveness.
The society claims it has invested £90m overall into prices during 2023, with its members now saving an average 7.5% on everyday items such as milk and eggs in comparison to other convenience retailers.
Last week, Co-op revealed that it hadn’t created a Christmas TV advert this year after deciding to focus on collecting donations for local community projects that form part of its membership programme.
Shirine Khoury-Haq, CEO of the Co-op, said: “We’re putting our member-owners at the heart of our Co-op. Our member-owners don’t just benefit from our best prices and exclusive offers, but they also have a say in how we are run, and the opportunity to support the causes closest to them and their communities. This Christmas, we are going even further to make a difference in local communities by matching member and customer donations to local communities.”
