Co-op has become the latest grocery retailer in the UK to launch a page on its website dedicated to British products.
The ‘Best of British’ section on its online delivery store aims to demonstrate the retailer’s commitment to British sourcing. It champions locally produced foods, including British beef, pork and chicken ranges, fresh fruits, vegetables, eggs, milk and cheese lines.
Adele Balmforth, Propositions Director at Co-op, said: “As a member-owned organisation, we know food provenance really matters to our member-owners, and we continue our longstanding support for British farmers, growers and local suppliers, championing home-grown produce, protein and products.
“The new Best of British pages on our online platform make it easier and quicker for our customers to buy British, which means we support local livelihoods and give our customers what they want.”
In recent months, Morrisons, Sainsbury’s, and Ocado have all introduced British product sections on their websites as part of wider moves to support embattled UK farmers amid concerns around food security and sustainability.
