Co-op is continuing to grow its online offer after teaming with grocery delivery platform Snappy Shopper to trial a local store-to-door service in Northern Ireland.
The first two Co-op stores taking part in the trial are located on Shankill Road, Belfast, and Kings Road, Gilnahirk. The deliveries managed by Snappy Shopper are priced at 99p, with orders delivered to homes and workplaces within a 2.5-mile radius of the stores in as little as under 60 minutes.
George Hayworth, Head of Online Development, Co-op, said: “Working with Snappy Shopper fits with our quick and convenient approach to e-commerce – a model which sees products picked fresh in the local store, so the high street store benefits from increased online demand.
“We continually look for new ways to expand and grow our online offer, and are pleased to launch a trial with Snappy Shopper to provide increased customer choice and access to our products -serving our member-owners and customers close to our stores with what they want and need, when and where they need it.”
Mike Callachan, CEO of Snappy Shopper, added: “Expanding into Northern Ireland with Co-op marks the next step in our q-commerce strategy – supporting retailers to drive sales with our seamless technology, and helping consumers with convenient access to groceries. Working with retailers such as Co-op provides shoppers with even more choice when it comes to home delivery solutions.”
Towards the end of last year, Co-op revealed that it was edging closer to its goal of controlling 30% of the quick convenience market in the UK after strengthening its partnerships with rapid grocery delivery firms.
And last week, Co-op became the first supermarket in the UK to offer member pricing to users of a third-party delivery platform. Discounts apply to 250 products listed by Co-op on the Uber Eats app, which shoppers can claim by inputting their membership number during the checkout process.
NAM Implications:
- Co-op goal of controlling 30% of the quick convenience market in the UK.
- But at what cost given the cost of fulfilment is more like £20/drop…
- …vs the deliveries managed by Snappy Shopper priced at 99p in NI.
