Co-op is tripling its member deals as it battles rivals amid the surge in loyalty scheme pricing.
The convenience store retailer will be launching more than 100 new offers across branded and own-label products every month until the end of the year.
The move, which is a 252% increase on the current number of member deals across its 2,400 stores, follows the launch of the scheme by the Co-op last year for its 5.5 million members. The group noted that the deals have proved “increasingly popular” since their launch.
The latest savings cover key cupboard, fridge and freezer items, with deals changing every three weeks.
Adele Balmforth, propositions director at Co-op, said: “Offering great value to our shoppers as a convenience retailer is a priority for us, and we’re thrilled to be supercharging our member deals for the rest of the year, with even more market-leading offers to be found across our 2,400 stores alongside those much-loved promotional favourites.”
NAM Implications:
- Given its low-key start vs Tesco Clubcard ‘presence’…
- …the Co-op’s loyalty promos come as a pleasant surprise at checkout.
- And if this shopper effect is being experienced in 50% of its outlets…
- …this is one to watch.
