The Co-op has revealed that it is continuing its partnership with concert promoter Live Nation, opening 6,000 sq. ft. pop up shops at six UK music festivals this year.
The deal with Live Nation builds on last year’s tie-up with the Co-op set to be present at two additional events during 2019 – Creamfields and The Isle of Wight Festival.
In 2018, the Co-op built temporary stores at four Live Nation festivals – Download, Latitude, Reading and Leeds – selling essential grocery items on site.
Amanda Jennings, Co-op director of marketing, said: “This summer we are really excited to build on the success of our festival stores, continuing to get closer to customers with our unique convenience offer. Last year was our festival debut with Live Nation and the vast range of products available in the shop was a pleasant surprise to many festival goers.
“This year, they’ll be expecting to see us and rely on Co-op to provide the essentials to lighten the load, and with the two new festivals, we’re making our performance bigger and even better than ever.”
Last month, the Co-op revealed it had struck an agreement to open a shop at the 2019 Glastonbury festival.
