The Co-op has begun trials of a dedicated external service hatch for click & collect grocery orders, with the aim of making the service quicker and more convenient for time-pressed shoppers.
The retailer has launched the service at its Lewes Road store in Brighton, which was identified as one of its busiest for click & collect orders through its own online shop and the Deliveroo app. The initiative means shoppers can pick up their orders placed online without having to go into the store and queue.
Co-op began rolling out its online offer in 2019, with it now expecting to have 2,000 of its stores offering a click & collect service by the end of this year.
“Making shopping quick, easy and convenient for our Members and customers is at the very heart of our approach,” said Chris Conway, Co-op’s eCommerce Director.
“We know that as a convenience retailer, the ability to come into stores is important to customers, but we also know that shoppers want flexible options online and the ability to shop with speed. Our new trials will not only speed up Click & Collect but also reduce queuing times for those who shop in store, supporting our goal of providing what our customers want and need, however or wherever they choose to shop with Co-op.”
NAM Implications:
- All down to convenience…
- Watch this one move.
- Scope for out-of-hours / automated option?
