The Co-op launched a new TV ad this week which highlights moves it is making to reduce the environmental impact of its products.
The advert (see below), which appeared during the break of Coronation Street last night, tells the story of how the Co-op replaced polystyrene pizza discs with recyclable corrugated cardboard across all of its own brand pizzas, preventing 200 tonnes of waste. The group claims it was first to launch corrugated cardboard pizza discs, with other retailers since following suit.
Ali Jones, Customer Director at Co-op said: “We continue to innovate in this area and reducing the environmental impact of products is and always has been at the core of Co-op. We’re committed in helping our members and customers to help to make a difference to the world and we want to encourage communities to come together and look after the planet and spaces around us.”
Co-op’s move to use only 100% recyclable packaging will be facilitated by the largest ever UK-wide scheme to recycle plastic film, which local councils do not presently collect for recycling. The Co-op makes over 750 million pieces of plastic film each year and will make it easy to recycle by developing its own national collection programme for the material, which is set to roll out this summer.
