Six new suppliers saw their products listed in 300 Co-op stores this week following the convenience retailer’s search for small and innovative food and drink businesses through its accelerated support scheme known as the Apiary.
The search for new businesses to join its Apiary programme began at the start of the year, with the Co-op looking for suppliers with a point of difference and shared co-operative values, which would promote “diversity and inclusion” within the convenience retailer’s range.
The successful applicants received tailored support, mentoring and advice on all aspects of the product journey, including industry and consumer insight, technical hints and tips – with Co-op’s buyers supporting the development of the product towards the listing in-store. Post-launch support will continue, including access to sales trends and data, plus training and mentoring.
The six new brands rolling in Co-op stores are Black Milk, Blue Turaco, HumaniTea, Local, Revibed Drinks, and Wilderbee Hot Honey.
“Seeing successful new businesses hit Co-op shelves is always an exciting and rewarding time for our Apiary programme,” said Rebecca Oliver-Mooney, Co-op Head of Commercial for Drinks, Frozen, Community Buying & the Apiary.
“We have been on a fantastic journey with these suppliers throughout the year, which builds on the successful launch of our first wave of suppliers through the Apiary programme, which has seen suppliers develop their product and brand and, gain permanent listings, including Urban Rajah’s buroti wraps which are soon set to become part of Co-op’s Premium Meal Deal offer.
“Going live in store is the beginning of the next chapter for the suppliers we work with, and the dedicated support which has enabled the businesses to create and develop their products towards a listing in store will continue post-launch. We are delighted to reach this key milestone where the products are on now shelf – we believe the suppliers all offer a real point of difference to interest, enthuse and excite Co-op Members and customers in our communities.”
The search for the next wave of new suppliers to join the Apiary programme is expected to commence in early 2024.
NAM Implications:
- A new route to a Co-op listing for small innovative brands.
- Need any more encouragement?
