The Costcutter symbol group has started trials of a new promotions, payment, and loyalty app for its customers.
The app will be tested for three months across 23 company-owned Costcutter stores. It will allow users to make instant payments, access exclusive promotions, as well as collect and redeem loyalty points in their chosen store.
The free multi-platform app, which has been developed in partnership with Yoyo, will also give shoppers access to a range of personalised offers, recipe ideas and competitions, along with a store locator.
Sean Russell Director of Marketing at Costcutter said: “We’re continuing to develop our local, mobile, and social marketing and we are thrilled to be launching the trial of our first ever customer app, created by Yoyo, which will not only support loyal shoppers but also give them an enhanced experience instore.
“We are always looking at new ways to reach and engage Costcutter shoppers and this new trial in our company-owned stores will be a great way to help us demonstrate how we can build shopper penetration and increase basket spend. It will also help us build deeper and longer lasting relationships with shoppers, converting many of new “lifeline” shoppers who may have trialled their local store during lockdown, into lifelong loyal customers.
“The app will provide us with real-time transactional data, which will allow us to better understand shopper behaviours and adapt our campaigns to better suit customers at a local level. It will also give us the capability to personalise content to specific shopper personas, missions or locations, as well as providing measurable ROI.”
