Costcutter has launched a new brochure which aims to help its retailers maximise opportunities in the booming food-to-go (FTG) market.
Designed to improve their understanding of the category, the 66-page document features merchandising and ranging advice, information on new food concepts and products, suppliers, and retailer case studies.
Mike Owen, Costcutter category director – fresh, frozen & direct to store, said: “With 13% of convenience shoppers driven by food and drink-to-go missions, we’ve revised and refreshed our offer to ensure the range satisfies shoppers’ needs from breakfast to lunch and dinner.
“We’re confident the brochure will be an invaluable tool helping our retailers drive sales of this hugely important category.”
New research released last week from IGD predicts that the UK food-to-go sector will grow 26.4% over the next five years to be worth £23.4bn by 2024. This is over double the growth rate – 12.5% – expected to be seen in the wider food and grocery retail market.
