Costcutter has launched the first of a series of summer deals that combine the power of the Co-op own label range with major branded goods. The symbol group hopes this will enable local retailers to compete with the major multiples and maximise the seasonal sales opportunity.
The first offer, announced at Costcutter’s recent retailer roadshow events, launches on 10 July. It is a combination of two Co-op own brand pizzas and a 4-pack of Budweiser for £5, all supported by a full suite of POS.
Mike Hollis, Costcutter Supermarkets Group’s Retail Director, said: “Our extensive summer promotional plans are the result of invaluable insights from last year’s retailer roadshows. Our retailers told us that the introduction of Co-op own brand products and heavyweight consumer offers were driving significant footfall and basket spend, thus enabling them to compete with the major multiples.
“This year’s focus is all about maximising the package to help retailers across our group drive footfall and become the go-to store for meal for tonight solutions. We’re looking forward to discussing the results of that focus at our next retailer roadshows, which are a great opportunity to share our successes and key learnings, in order to inform future plans.”
