Symbol group Costcutter is tapping into growing consumer demand for rapid, local grocery delivery services by partnering with Uber Eats.
The agreement will mean that convenience retailers can join Uber Eats through Costcutter, benefitting from a favourable package, including discounted sign up costs and better margins.
It is Uber Eats’ first major partnership in the UK convenience sector and follows recent trials in a number of Costcutter stores across London and the South East. Participating retailers were said to have seen an average £1,500 added to their monthly retail sales.
The range of products available for delivery on the Uber Eats app will include everyday grocery essentials such as milk, butter and bread, ‘meal for tonight’ options, along with soft and alcoholic drinks, and sweet treats.
Costcutter highlighted that retailers can use Shopper First, its platform that provides insights on local shopper behaviours, to tailor the range they offer.
Sean Russell, Marketing Director for Costcutter, said: “Our partnership with Uber Eats is a great way to reach new customers and demonstrates our continued commitment to helping our independent retailers thrive.
“We’ve responded to strong demand for real-time delivery and taken the lead in the convenience sector to give our retailers another point of difference in a highly competitive sector.”
Toussaint Wattinne, General Manager of Uber Eats in the UK, added: “At Uber Eats, we are always striving to offer the best and most convenient selection for our customers that fits their lifestyles. We’re thrilled to offer local Costcutter retailers’ array of great value products at the touch of a button, delivered directly to customers’ doors.”
Last week, it was revealed that fast-growing courier firm Deliveroo has been stepping up its efforts to grab a major share of the on-demand delivery market for groceries by linking up with convenience stores across London. It has also been working with the likes of Sainsbury’s and the Co-op in recent months as major retailers also look to tap into this growth market.
NAM Implications:
- Ever get the impression that the market is coming around…
- …to meeting consumer need any time, any way the consumer chooses to buy?
- In other words, any brand, product or service not ‘firing on all cylinders’…
- …will slip away…
