Jisp has unveiled ‘Jisp Media’, a new platform designed to help brands engage more effectively with retailers and customers in the independent convenience channel.
The company noted that the convenience sector has many challenges in terms of executing a media strategy, measuring its success, and tracking ROI. Jisp Media aims to solve these difficulties and provide brands with a “connected convenience commerce solution”, in-store, online and via mobile. This includes digital vouchering, social media, in-app media and one-to-one personalisation, as well as broader mass reach campaigns.
It is claimed that by using the Jisp Media platform, a brand’s communication can be aligned and targeted to complement existing e-commerce strategies and provide digital reach into areas within retail spaces that previously were inaccessible. The solution is said to allow brands and retailers to better understand shopping physically and digitally with “class-leading insight” into transactional and behavioural analytics.
Greg Deacon, Chief Customer Office commented: “A big voice for a small business’ is our mission. How we engineer what we do and how we do it starts with the shopper and drives operational, financial, social and environmental benefits for retailers, wholesalers and brands.
“We know that convenience stores offer huge sales opportunities for brands. However, the way we attract, engage and sell has largely been the same for past 25 years. We want to ensure we provide a more relevant and personalised offer to assist brands winning in the channel. Our new platform will bring together in-store, online and mobile experiences and use it in a way that helps our brand partners to be more efficient, whilst building stronger partnering between retailer and wholesaler. We’re excited to work with our suppliers to drive better engagement with customers and add value to their businesses.”
Jisp Media is already working with brands including Kellogg’s, Mars Wrigley Confectionery, Heineken, Friesland Campina, Budweiser Brewing Group, Molson Coors, Red Bull, Hovis, Graze and Bird’s Eye. It is claimed that the solution can increase margin, maximise sales, drive footfall and increase order volumes throughout the supply chain.
