After three years of developing and honing its Scan & Save loyalty and rewards platform, retail technology company Jisp has announced its plans to provide a white label version of the proposition.
The firm said it was responding to a lack of loyalty schemes available to retailers outside of the large supermarket multiples. Jisp said: “A clear want and need was identified, but previously no solution had been available for retailers and wholesalers to adopt independently.
“Having created a best-in-class loyalty and rewards platform that worked in both a wholesale and retail environment, Jisp felt the time was right to open the solution up to other businesses who wished to run a loyalty scheme but did not have the technology or resources to do so themselves.”
The firm pointed to data showing shoppers are becoming savvier, with 80% of consumers in the UK now regularly using smartphones to access loyalty cards and vouchers.
Jisp’s white label proposition allows businesses to utilise the technology and solutions developed and tested through Scan & Save over the past three years, while aligning the scheme to their own brand.
The platform also comes with an established retail media proposition, including in-app advertising, competitions, targeted email and push messaging, to help businesses maximise promotional and commercial opportunities.
“We’ve spent the last three years developing and perfecting our loyalty and rewards platform, Scan & Save, which has done a brilliant job of providing independent convenience store owners the chance to build customer loyalty while also driving sales and footfall,” said Ilann Hepworth, Managing Director at Jisp.
“Over the course of the past six months though, it has become clear through conversations we’ve had with retailers, wholesalers and the media that there is a clear and pressing need for more loyalty and rewards schemes outside those employed by the big multiple supermarket groups. We hope to help those businesses who want their own loyalty scheme but don’t have the time, expertise or resources to develop one, to bridge that gap in the market.”
The firm noted that its existing Scan & Save scheme will continue to provide a branded loyalty and rewards platform to independent convenience store operators.
NAM Implications:
- ‘data showing shoppers are becoming savvier’
- i.e. any survivors of 5-year post-lockdown trauma…
- …is savvier.
- And given the cost & risk for SME retailers of developing bespoke loyalty systems…
- …this Jisp platform could be a way in.
