Jisp has reached 10,000 scans, 5,000 taps and 2,000 redemptions in just five weeks of its Scan & Save trial with 14 Nisa stores.
The company has been working with brands such as Kellogg’s, Red Bull and Nomad Foods to offer savings on certain products using Augmented Reality (AR) vouchers.
Greg Deacon, Chief Customer Officer at Jisp, said: “It has only been five weeks, and what a fantastic achievement for Jisp, Nisa and our brand partners. To deliver the participation, adoption and engagement from both retailers and shoppers is phenomenal. It’s not just the amount of scans, taps and redemptions that we are looking at – we are really diving deep into the who, where and when in store and at the shelf edge.”
The Scan & Save tool is claimed to have boosted sales of participating brands, with Red Bull, including sugar-free cans, and Trivento Malbec wine being the top-selling products followed by Fanta and Coca-Cola cans.
“The early shopper adoption has been impressive, with a strong number of repeat users at 59% which shows that our tech is boosting loyalty. We’ve also noticed that the majority of shoppers were aged 30-39, with half of the customers being mostly female. Data like this allows us to advise brands and retailers on how they can optimise their budgets, fine-tune marketing campaigns, improve store operations and reward retailers and shoppers alike,” concluded Deacon.
Nisa retailers were rewarded for every single voucher tap and offer redemption in store, in total earning £400 across five weeks. This is said to improve retailer engagement not only with participating brands to build loyalty but also helps retailer bottom line and margin enhancing the products on offer.
James Taylor, Nisa’s Head of Central Operations, commented: “The early indications from the Scan & Save initiative are superb, and we’re delighted to be a part of it. It’s a brilliant new way of engaging with shoppers and helping to drive footfall which is always very welcome to our independent retailers, and we’re excited to see how it continues to perform over the coming weeks.”
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