McColl’s has revealed that it is working with Ecrebo, a technology company that enables the adding of personalised offers to shopping receipts.
The rollout of Ecrebo’s POS software technology to the whole of the McColl’s estate started earlier this month following a trial in several stores.
Using Ecrebo’s OnPoint Total Receipt Marketing solution, the retailer will add personalised promotions and messages to its receipts issued across its network of 1,223 convenience and newsagent stores.
“The importance of the local McColl’s store for our customers has never been clearer. Our partnership with Ecrebo is all about better understanding their needs so we can provide a more tailored and relevant shopping experience, rewarding them with offers that are tailored to their shopping in real-time,” said Richard Crampton, Chief Commercial Officer at McColl’s Retail Group.
“Ecrebo’s software enables us to reach every shopper with bespoke savings whilst giving us the flexibility to target coupons to specific stores or product categories across the estate.”
David Buckingham, Ecrebo’s Chief Executive, added: “McColl’s customers will receive regular, relevant targeted offers to encourage them back in, to buy the things they want and need from their local store.
“This is another major retail chain in the UK who are adopting this technology and the results so far have been really encouraging. We’re looking forward to building this relationship further and delivering more value over the coming months and years.”
LloydsPharmacy started working with Ecrebo early this year to bring bespoke offers to its customers.
