Booker Retail Partners (BRP) has launched the latest store in its new Budgens model, setting the template for future shops in the symbol group.
The 1,200 sq. ft. shop in Horsham, West Sussex, relaunched on 9 December after converting from Londis. It is the second site that has launched under the new model and has a focus on fresh and chilled.
Major differences include lines that are designed to encourage customers to spend as much as they would in a supermarket, and zones dedicated to categories such as food-to-go and alcohol.
Read the full article on the BetterRetailing website
