Nisa Retail has signed a deal with garden centre chain Dobbies to supply groceries to its Foodhalls across 35 of its sites.
Dobbies has recently been developing its Foodhall offer with a focus on premium ‘foodie’ items. Own label products from upmarket supermarket chain Booths recently went on sale at a number of its garden centres.
However, the supply deal with Nisa will see Dobbies offer a much wider selection of everyday groceries allowing it to “cater for all customers’ needs under one roof”. The new range developed by the two businesses will include fresh, chilled, frozen and ambient products alongside the existing offer.
The two groups stated that the partnership will enable Dobbies to utilise Nisa’s expertise in range selection, planogram capability and promotional support.
“We’re delighted to partner with Dobbies and look forward to helping them on a journey to establish their Foodhall as a one stop shopping destination, and unlocking the full sales potential of these sites,” said Steve Leach, Nisa Retail Sales Director.
Archie Stewart, Head of Food at Dobbies added: “Customers are increasingly shopping for less, more often and so we have created a Foodhall offer that caters to this top up shop mission, whilst also maintaining Dobbies uniqueness. The Nisa product range has provided Dobbies with a credible breadth of range, while other well-loved brand collaborations such as Booths and Luca’s Ice Cream, and a continued commitment to local suppliers, have helped to differentiate our foodhalls and enhance the shopping experience”.
NAM Implications:
- Incremental business for all…
- …and an additional route to consumer in these food categories.
- (no need to exclude H&B?)
