Nisa has announced the date for its annual trade show, which for the second year running will be held as a virtual event.
Using the same online platform introduced for the convenience group’s 2020 Nisa Expo, the two-day event this year will take place on 28th and 29th September.
John McNeill, Chief Operating Officer at Nisa, said: “The Nisa Expo has been at the very heart of Nisa for more than 20 years, providing the perfect opportunity for exhibitors and partners to interact, help each other grow their businesses, get the latest news and advice from suppliers and learn more about the benefits of being part of Nisa and the Co-op.
“Last year we took the decision to hold our first virtual exhibition, and it worked really well with more than 1,000 partners registering to attend and around 3,000 partner appointments scheduled.
“We decided that due to these ongoing uncertain times, holding a virtual event makes much more sense, keeping everyone safe while reducing time spent out of the business and expense for partners. And as we learned from last year’s event the use of the virtual platform made the event far more accessible to partners.”
The Nisa Expo 2020 saw 12 main stage sessions held including category talks, awards, retailer and supplier roundtables as well as live question and answer sessions. With a greater lead time for this year’s event, Nisa said more benefits will be included as well as a series of improvements.
Registration for the Virtual Nisa Expo 2021 is set to open later this month.
NAM Implications:
- Given that businesses are beginning to see the advantages (and value) of virtual vs physical events…
- …important that companies begin to factor in participation in virtual events…
- …as an ongoing part of the job.
