Nisa has revealed that its overall sales of vegetarian and vegan lines are up almost 30% year-on-year.
The rise was helped by the introduction of Co-op’s new GRO meat-free range at the beginning of the year. Nisa expects sales to continue to grow with more than 1,900 of its retailers already stocking the range.
To date, the top five sellers of the GRO range to Nisa partners are the falafel and houmous wrap, chilli con nachos, creamy coconut cauliflower curry, the Kashmiri spice pizza and the Incredible burger.
Ian Redhead, Category Controller at Nisa said: “We’re confident that working with the Co-op we are offering Nisa partners the opportunity to be market leaders within the sector for the meat-free category and the addition of the GRO range makes our offer even more compelling.”
