Nisa has revealed sales of frozen goods are growing in its member’s stores thanks to an increased range now being available.
Year-on-year sales for the category are up by 3% with additional lines in both Co-op own label and branded products playing a part in the success.
In October last year, Nisa retailers were given access to more than 70 additional frozen lines as the remainder of Co-op’s frozen category was released – including branded and own brand.
A £5 freezer promotion has also helped, while the expansion of products such as ready meals is said to be making the category increasingly attractive to shoppers.
Nisa’s frozen ready meal offer is still dominated by branded lines but more Co-op meals are being included. Nisa’s category controller David Lunn said was “great news” for both retailers and their customers.
“We will soon be extending the Co-op own brand lines listed in the frozen ready meal section with the addition of Paella, Vegetable Biryani, Cottage Pie, Kashmiri Butter Chicken and many more which will add some much-needed choice and innovation to the category,” said Lunn.
The group highlighted that the improved range is also leading to Nisa retailers investing in the frozen sections of their stores, to better showcase the increased number of products.
