Nisa is hoping that its member retailers will be able to grab a greater share of Christmas grocery spending this year due an extensive Co-op own label festive range being made available to them for the first time.
Since Christmas 2018, a further 1,200 Co-op lines have been made available to Nisa retailers, meaning this year their festive food offer is much improved.
Nisa’s own brand manager Tracey Redfearn said: “We are delighted to showcase the great tasting Co-op own brand festive product range this year.
“Christmas presents the perfect opportunity for Nisa partners to offer their shoppers this fantastic product range which caters for every festive occasion – from the essentials to the luxurious treats.”
A colour brochure has been sent to all Nisa’s members, which highlights the range and draws attention to some of the food and drink products that will help them to make the most out of the all-important festive trading period.
Redfearn added: “The value of the Christmas Day shop increased last year and with customers actively choosing own brand products it’s a fantastic opportunity for Nisa partners to drive footfall and encourage their shoppers to make the important Christmas food purchases in their stores.”
