Nisa has this week launched its festive food catalogue for its retailers to pre-order their fresh and frozen products for the key trading period.
The pre-sell event comes after a successful pre-sell for seasonal ambient lines and again includes an extensive range of Co-op own label alongside branded options.
The range covers all eating occasions from party treats, snacking, and the main meal. It offers a choice of starters, meats, side dishes, and desserts.
The group stated that there is a strong focus on Co-op own brand so that independent retailers can offer an extensive range that it is competitively priced.
Tracey Redfearn, Own Brand Manager at Nisa, said: “A lot of people have spent much of this year living on a reduced income and we’re facing a recession and high unemployment rates, so value for money is going to be key for many shoppers this Christmas and stocking a credible range of own brand products is going to be more important than ever.
“Almost half of shoppers believe Christmas lunch is the main part of the day and with 60% of total spend on Christmas Day food spent on own brand products last year, there is a brilliant opportunity for Nisa partners to make the most of the Co-op range available to them.”
Nisa partners have until 19 August to submit their online orders.
