Nisa has simplified its Fresh Rewards rebate scheme to give independent retailers the opportunity to be rewarded financially amid the tough trading conditions.
Following retailer feedback, the percentage of financial returns previously held within a store development fund will now be given as a cash rebate. The group stated that qualifying retailers could earn, on average, £2,300 cashback per rebate period.
The Fresh Rewards rebate model was originally launched in 2021.
Peter Batt, Managing Director of Nisa, said: “Having listened to our retailers since the launch of Fresh Rewards, it became clear that simplifying the rebate terms was an important next step.
“I’m really pleased that the work to simplify and return a higher percentage of the rebate in cash has now concluded, which will allow retailers to re-invest in their businesses faster and more efficiently in areas of their choosing.”
He added: “Independent retailers are finding the current cost of living crisis as difficult as anyone across any industry. For many, simply surviving in these turbulent times is proving challenging enough. Since becoming MD of Nisa I’ve visited many of our retailers and heard directly from them on the issues which matter most.”
The fresh rewards simplification forms part of Batt’s strategy to ensure Nisa is the “wholesaler of choice” for independent retailers and follows two multi-million investments in cutting prices for retailers.
NAM Implications:
- The immediacy of reward obviously works as a motivator for retailers as well as shoppers.
- The issue will be the impact on Nisa’s cash flow.
- Watch this space…
