The 50th Nisa Express store has been opened on the Trident petrol forecourt in Ottershaw.
The store transitioned to Nisa in October last year before undergoing a full refurbishment more recently.
The Express proposition provides a fascia option and store format for smaller stores up to 1,000 sq. ft.
Prior to the rebranding, the site had already undergone a refurbishment to enhance its appeal, particularly given its location opposite another service station with a Little Waitrose.
The Express upgrade aimed to position the Nisa store as a competitive alternative, offering a range of grocery items beyond the traditional petrol station proposition.
“We’ve shifted from being just a filling station to a full-fledged grocery provider,” said Trident’s finance director, Christopher Roberts.
“Our goal was to meet everyone’s needs, providing them with all sorts of goods from fresh bread and dairy to meal solutions and snacks. The Nisa brand has been instrumental in changing customer perceptions and boosting our sales. It’s been a real win-win situation for us and the customers.”
The rebranding to Nisa has positively impacted sales and customer perceptions.
“Since putting up the Nisa signage, we’ve become more competitively priced, and our reputation has improved,” added Roberts.
“One customer even said, ‘Thank God you are Nisa now because you were so expensive before.’ Our margins and sales have increased, making this transition very beneficial.”
Since adopting the Nisa branding, the store’s sales are up over 9% year-on-year, while profits have jumped nearly 40%. The group’s Fresh Rewards rebate scheme is said to been a “game-changer” for the store, earning an additional £6,000 annually.
Additional Nisa Express store openings in 2024 include sites in Liverpool, Southend, Leicester and Combe Down.
