Nisa is set to accelerate the roll-out of the Jisp ‘Scan & Save’ loyalty service to all Nisa retailers.
The loyalty platform utilises AR voucher technology to bring discounts on branded products, with the aim of driving increased loyalty and sales for retailers and helping brands gain incremental sales. Retailers receive weekly payments based on in-store redemptions, as well as 6p back on every Scan & Save product purchased.
During a trial of the scheme with over 200 Nisa retailers, an average of 3,500 voucher redemptions per store were recorded over a 12-month period, increasing in-store sales on average by more than 20%.
Ayaz Alam, Commerical Director at Nisa, said: “It’s been really positive to see how the trial has performed and to see our retailers benefitting from a compelling value and loyalty proposition. At a time when value has never been more important to shoppers, we’re delighted to be able to scale our relationship with Jisp and to work together to enhance our offer for suppliers and retailers.”
Nisa retailers get access to a Jisp support department and the retail growth management team, who work directly with retailers to improve ‘Scan & Save’ performance, as well as access to retail media, including in-app and SMS shopper notifications and targeted email campaigns promoting offers in store which can be personalised to Nisa retailers.
Ilann Hepworth, Managing Director of Jisp, commented: “We’ve been working very closely with the team at Nisa for a while now and have built a robust support structure to ensure their retailer partners have everything they need to be successful in a competitive marketplace with Scan & Save. We’re excited by the prospect of continuing that partnership with a greater number of Nisa retailers and suppliers.”
Data taken from Jisp’s top 10 performing stores show that, on average, Scan & Save boosts sales by £100,000 a year while delivering over £30,000 of discounts to shoppers. In addition, it found that there has been a marked increase in footfall and repeat shopper visits, both double the industry average.
