Nisa is helping its retailers drive footfall and sales throughout the Christmas and New Year period with the introduction of a raft of alcohol deals.
Running until Tuesday 31st December, the promotion is being supported by a marketing campaign, including themed POS to help create in-store theatre.
The offer, which sees numerous alcoholic drinks priced at up to 30% off, features a range of different options including gin, prosecco, wine, beer and alcopops.
Included in the promotion is Budweiser 12x300ml at £7, Beefeater Pink Gin at £12, Peroni 12x330ml at £12, I Heart Prosecco 75cl at £6 and a wide range of white, red and rosé wines at just £5.50 each.
Nisa’s Head of trading for BWS, Asa Chamberlain, said: “Research has shown that more than two-thirds of Brits now stay in on New Years Eve, so providing our retailers with an array of options at a fantastic price will hopefully boost sales over the festive period.
“Shoppers are not only out on the hunt for their tipple of choice, but for drinks for their guests on the big day as well as bottles for gifting purposes, so now is the perfect time for our retailers to capitalise on this spike in the market.”
