Nisa has released a mobile app for its retailers which is designed to make trading with the convenience symbol group easier and ensure they take advantage of the latest promotions.
The no cost tool aims to assist retailers in a wide range of activities including ordering, price checks and delivery tracking. It also new functionality via intelligent push notifications that direct retailers to specific products, web deals and news updates relevant to their business.
Peter Walker, Head of IT at Nisa said: “The tool has been created to provide a simple interface for regular partner activities via an easy to use app. Retailers can quickly create full orders, order web deals in real-time, view receipts and track deliveries physically as they are en route to store.”
The app has a scanning function allowing the creation of orders and searching for products using the built-in camera on a mobile device, avoiding the need for retailers to purchase additional dedicated hand-held scanning equipment.
In addition, several search tools have been added to the new app which allow filtering based on commodities, price and desired margins.
Walker added: “One of the new features we’re most proud of is the ability to target and update Nisa partners via intelligent push notifications to automatically direct them to specific products, promotions, web deals and news updates via a single click.
“Working in conjunction with a head office-based targeting system, this allows notifications to be sent to specific partner groupings and demographics providing immediate awareness of new offers which can then be ordered directly from the app by a simple click on the notification.
“The ability to integrate to delivery tracking is another great benefit, reducing the need for calls to the Nisa helpdesk for ETAs on deliveries in transit.”
NAM Implications:
- Every little helps.
- Adding 100% availability means no potential sales are lost…?
